Breadcrumbs
2021
This project aims to develop an application that improves the life experience of international students in Ireland by not only making food shopping easier and more cost-effective, but also by creating a virtual community where users can ask questions, provide recommendations, and connect over shared experiences as foreigners navigating shopping and cooking in a new place.
Scope
App Design
UI/UX Design
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Figma
Group Survey
To gain rich qualitative insight into the current opinions held by international students, a survey was distributed consisting of 8 Likert scale questions, 2 'select all that apply' questions, and 2 open-response questions, all evaluating the ease and difficulty of food shopping and price comparison.
Yes
74.2%
Yes
81.2%
Would it be useful to compare the price of a specific food item across multiple supermarkets?
Would a community forum for international students to discuss food shopping in Ireland be useful?
Initial mapping allowed us to formulate ideas and get to the core function of our design:
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Item Search
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Store Search
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Community forum
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Item List
The results of our survey revealed three large populations from China, India, and the United States. Three personas in total to reflect each population.
Two scenarios were developed on how this app could be creatively used to enhance the lives of international students.
The layout of the app was designed by me, and I wanted the layout to feel colorful, fun, and energetic. I formulated the name “breadcrumbs” and designed the logo, as the name is a metaphor to help students find food and save money. The color pallet is soft and uses colors often associated with money, US, EURO, and YEN.
Demonstration of the social forms, where users can ask questions or share deals.
Demonstration of the list feature, which also allows for a quick search option.
Demonstration of the locate store function from an item search.
Demonstration of the store search by natural language.
