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I am a versatile designer who combines hard-researched data with innovative artistic skills to create easy and accessible designs. I have a vast understanding of AI, using tools to boost productivity and time efficiency.
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I'm currently the UX Designer for CubeSmart, one of the largest self-storage companies operating in the US. I've been busy working to improve our digital experience through data, user testing, and studying ever-evolving consumer behaviors.

What I Do

  • User Research & Interviews

  • Heuristic Audits

  • Journey Mapping & Flows

  • Personas

  • Empathy Mapping

  • Wire framing & Prototyping

  • User Testing

  • Branding & Style Guides

  • Accessibility (WCAG)

  • UX Engineering

  • CRO Testing

  • Data Evaluation

What I Know

  • Figma & Figjam

  • Miro

  • Adobe Creative Tools

  • Blender

  • HTML & CSS

  • Javascript

  • Python

  • Monetate

  • Trymata

  • Heap & ContentSquare

  • LLMs

  • Generative AI

Designs That See Results

A/B Testing

CubeSmart

Like design, A/B testing checks all the boxes: research, design, and evaluation. See how I craft thoughtful tests that not only improve the customer journey, but also maximize revenue.

Storage Upselling

CubeSmart

I designed a non-intrusive premium upgrade flow that tripled the target KPI, achieving a 20% upsell rate while maintaining the baseline rental conversion.

Brand Standards Site

CubeSmart

CubeSmart needed a more efficient way to share its brand standards with both internal teams and external partners. So I created a new digital experience to serve internal and external users.

QR Code Webpage Overlay

CubeSmart

I designed a unified "Digital Concierge" mobile hub that consolidated fragmented on-site touchpoints, resulting in 25k+ scans and a 27.7% unit reservation rate.

Breadcrumbs

University College Dublin

Breadcrumbs is a mobile solution addressing food insecurity and cultural isolation for international students studying abroad.

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